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health or fitness professional.
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Done-for-you health coaching programs, primal approved and proven effective.
PrimalPro™ provides health coaches with ready-to-use coaching programs and their very own customizable app to deliver them. With built-in tools for communication, progress tracking, and community building, it's everything you need to engage and motivate your clients.
How It Works
Structured Programs of Various Lengths
Deliver a comprehensive 12-week health coaching program or a short-term 10, 21, or 30-day challenge to your clients, featuring daily lessons, engaging activities, and effective progress tracking.
Seamless Communication
Use in-app messaging to communicate with clients effortlessly, ensuring all interactions are organized and easily accessible in one place.
Client Monitoring
Track compliance and key metrics through measurements and progress photos, allowing you to monitor client success and adjust as needed.
Tailored Experience
Customize the program to align with each client’s specific needs and goals for a personalized coaching journey that maximizes results.
Extensive Resource Library
Access a pre-loaded library of over 1,200 exercises and brand-neutral animated videos, providing a wealth of resources to enhance your coaching sessions.
Community Engagement
Foster a supportive community by inviting clients to interact, share recipes, and celebrate milestones, creating a sense of belonging and motivation.
What You Get
Instant Access to Proven Programs
Once you enroll, you'll receive five done-for-you programs: a 10-day sugar cravings reset lead magnet program, a 21-day challenge, two niche 30-day programs (sleep optimization and stress management), and a comprehensive 12-week coaching program to use with clients, so you can start coaching clients right away without the hassle of program development.
Customizable Coaching App
You get your very own, fully customizable coaching app that you can brand with your logo and colors for a professional look that aligns with your business identity.
Ongoing Support and Training
An online course and coaching manual provide step-by-step guidance on how to use the program and app. You’ll be up and running in an afternoon and in the Android and Apple marketplaces within weeks.
Personalized Client Experience
Use the built-in tools to tailor the coaching journey to each client’s unique needs, fostering a supportive environment that encourages lasting change and accountability.
Kickstart Your Coaching Career or
Revamp Your Coaching Business
With PrimalPro™, powered by your choice of Coach Catalyst and Practice Better, you can focus on what you do best—coaching—while we provide the structure and support your business needs to thrive.
Coaching Programs for Any Client Ready to Try the Primal Approach
We took everything that makes the primal approach so effective and embedded it into two step-by-step coaching programs built on the most research-supported ways to eat, sleep, move, and live. It’s just the right mix of cognitive-behavioral therapy (CBT), mindfulness tools, and goal-setting strategies to help your clients make healthy changes that stick.
Pre-written Lessons and Messages
Your coaching clients receive daily lessons with actionable tips for losing weight, gaining strength and energy, sleeping better, managing stress, and other wellness ambitions. We’ve also included a simple system for goal setting and progress tracking on all things health—sleep, movement, diet, and more. It makes it easy to keep your clients accountable between coaching sessions and provides a framework for going deeper into individual aspirations.
Worksheets and Reference Guides
As a PrimalPro licensee you get your pick of turnkey resources to use with your clients. Pass on the knowledge with worksheets and activities like:
The 10 Primal Laws
The 5 Whys Technique
Primal-Approved Lists
Primal-Friendly Swaps
Smart Goals Activity
Values Inventory Sheet
Intermittent Fasting Styles Simplified
Daily Sleep Journal
Sleep Hygiene Checklist
Gratitude Journal
Weekly Check-In Form
In-App Text Messaging
PrimalPro™ makes managing communications with your clients simple with in-app messaging. You can send text, audio, video, and attachments as individual messages or as personalized bulk messages and can schedule messages in advance or send them in real time.
Fully Customizable
You can use the program as is, fully plug and play, or you can edit and personalize it however you see fit. No technical skills necessary.
Membership Benefits
Your annual membership fee includes ongoing access to all 5 coaching programs, as well as any future versions of the program, including updates to the online course and resources.
Unlock Additional Value with Our Bonus Coaching Programs
Enhance Your Coaching Toolkit with Three New Programs Designed to Boost Client Engagement and Success
10-Day Sugar Cravings Reset: Reset Your Relationship with Sugar
Kickstart your clients' health journey with our 10-Day Sugar Cravings Reset. This program is designed as a powerful lead magnet or introductory coaching tool, helping clients break free from sugar dependence. With daily lessons, engaging activities, and progress tracking, it's an effective way to attract and convert potential clients.
30-Day Building Stress Resilience: Build Resilience, Manage Stress
Empower your clients to conquer stress with our 30-Day Building Stress Resilience program. This comprehensive challenge includes daily lessons, actionable items, and automated messages to guide clients through effective stress management strategies. Customize the program to reflect your coaching style and add value to your services.
30-Day Sleep Optimization Challenge: Optimize Your Clients' Sleep Habits
Transform your clients' sleep quality with our 30-Day Sleep Optimization Challenge. This program dives deep into sleep-promoting strategies, from sleep hygiene to lifestyle adjustments. With daily activities, client actions, and automated messages, it's designed to improve sleep and overall health outcomes. Personalize the program to meet your clients' unique needs and goals.
All three bonus programs are included for free with your PrimalPro™ subscription.
What Clients Are Saying
I hopped onto the PrimalPro program immediately! Where else can you get a complete done-for-you program that can be delivered to your clients in bite sized chunks every day on their phone! This program is way better than a series of videos. There are simple action steps for clients to take each day and accountability tracking for us coaches. My clients like the daily reminders and it gives me better follow-up focus on our coaching calls.
- HERB
I asked myself a couple of questions before I purchased [PrimalPro]:
1. Will writing a 3-month program cost me more than $1,000 in time.
2. How long to recover the cost of it.
The answer to #1 is a resounding Yes.
The answer to #2 is one client.
Given that I did it do I regret the decision? No.
- BILL SIAS
I purchased and am reading through the lessons (haven’t run anyone through it yet) - I’m so happy with it so far. So much of it is what I would have wanted to write - but said so much better and much more succinctly than I would have. I love the way the education pieces are broken into bite-size chunks so it’s not overwhelming, and there’s a big focus on the “how” and habit change which is what I find clients really need. I think the messaging and accountability aspects are super helpful and love that Coach Catalyst has a community option since I’m finding so many people wanting to veer away from Facebook. I’m really excited to get started running clients through this program!
- kristen duckett
I enrolled as a brand new health coach with no paying clients. PrimalPro has given me the template to flesh out my own Primal Personal and Planetary health coaching with much less work. I now have the confidence to enroll my first clients and hit the ground running as I really wanted an online learning platform for clients ahead of launch. If I weren't wanting to expand the material to cover environmental stewardship it would just have been a case of re-recording the audios (as great as Erin is) and getting the colours on brand. The Coach Catalyst platform makes it easy to add my own complimentary lessons to the PrimalPro template in an intuitive way. This will serve both me and my clients very well, I am sure!
- Jake Mahal
This is amazing for someone like myself who is a new coach!! I can’t even imagine how long it would have taken me to put this all together!
- SHERRI
Frequently Asked Questions
As a licensee of PrimalPro™ you have the right to edit, adapt, and use the 12-week coaching program in your health coaching practice. You will be prompted to sign a licensing agreement once you gain access to the online course. You can view the licensing agreement here.
$995 for the first year and $495 for continued access and use of the program in subsequent years, auto-billed each year.
The PrimalPro 12-Week Coaching Program is easy to download directly into two different coaching platforms. Take your pick between Coach Catalyst and Practice Better.
Third-party Coach Catalyst charges their own fees for access to their software platform. You can sign up for a free trial here. Further pricing details can be found here.
Third-party Practice Better charges their own fees as well. Pricing information can be found here.
PrimalPro™ is the name of this licensed program and is not to be used as the name of the 12-week coaching program you use in your practice with your clients. We encourage you to name the program (and the app if you choose to custom brand it) the name of your coaching business, or otherwise come up with a creative and unique name for your program. Per the licensing agreement terms, and to avoid marketplace confusion, names that use the term “Primal,” including “myPrimalCoach,” “PrimalPro,” and similar are prohibited.
We offer a no-questions-asked 7-day money-back guarantee.
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