Master Health Coach Certification

Become a National Board-Certified Health and Wellness Coach

Start Date: February 4, 2025

National Board Certified

High Earning Potential

Average starting salary for a
Certified Health Coach

Industry Leading Program

Become a health expert. Master your coaching craft. Empower your business savvy.

Qualify for NBHWC Certification

Apply for the NBHWC Certifying Examination and earn your National Board Certification as a health and wellness coach

Level up with nutrition and business training

From nutrition intricacies to essential business strategies, our program prepares you to excel and positively impact lives

Participate in dynamic and interactive learning

Get real-time instruction from expert health coaches and practice with peers to develop a keen sense of what works and what doesn't work in a coaching setting

What You'll Receive

Enroll in our Master Coach Certification program to access comprehensive courses in health and nutrition, coaching, and business development. With 12 weeks of live, interactive webinars, exercises, assignments, group projects, and facilitated coaching practice, you'll gain the skills and knowledge to thrive in your coaching career and qualify to sit for the NBHWC exam.
  • Twenty-four 90-minute live webinar education sessions
  • Facilitated by course instructor Erin Power, these interactive live teaching modules cover the concepts laid out in the online coursework and include an educational presentation, a Q&A session, and a group presentation, project, or coaching role-play.
  • 4 Online courses made up of videos, live lessons, and real-time practice
  • Taught by NBH-WC health coaches and industry experts, the Master Coach Certification is a complete health, coaching, and business education, including 12 weeks of advanced coaching training—from enrollment and intake to coaching all the way to client release.
  • Graded peer-to-peer coaching practice with detailed feedback from course faculty on what you did well and where to improve
  • You’ll complete a minimum of three practice coaching sessions and get expert feedback from master coaches during your live teaching modules
  • Access to a private Primal Health Coach Master Coach Facebook Group
  • Within the group you can connect and bond with Master Coach peers and faculty. Learn from other coaches and get direct access to your course instructor for expert answers to all of your questions. 
  • A series of exercises to help practically apply the learnings from each chapter
  • Business building tasks and development projects help you shape your business story, name, and niche, develop your product, and set up a payment system all before graduation. A 100-page digital book of non-compulsory exercises designed to encourage hands-on learning so you’re prepared to help your clients set goals, navigate behavior change, nurture their growth mindset, and more.

  • Lifetime subscription to our Business Resource Center
  • This exclusive portal provides postgraduate support to help you launch your business and scale for maximum profit and impact.
  • EDUCATION

  • INSTRUCTORS

  • CERTIFICATION

  • PRICING

  • WHO IT'S FOR

  • DETAILS

What You'll Learn

Guide clients toward healthy lifestyle, fitness, and dietary choices while deepening the coach-client bond through active listening, strategic questioning, intuitive understanding, collaborative techniques, and mentorship. Gain the business expertise you need to take that knowledge and confidently launch and grow your health business.
  • Real-time education and support
  • All the knowledge you need in one program
  • Direct access to health coach mentors and industry experts
  • Training for NBHWC certification

Program Outline

The Master Coach Certification program is divided into four distinct courses: the Primal Health and Nutrition Expert Certification Course, the Coaching Expert Certification Course, the Business Expert Certification Course, and the Advanced Coaching Expert Certification Course.

Primal Health and Nutrition Expert Certification Course Outline

Welcome!

Welcome from Mark Sisson and Erin Power

Course Overview

Downloading Files Within the Course

Meet Your Faculty and Staff

Legal & Support

Important: Legal Matters

Disclaimer and Copyright Notice

Support

Announcements

Introduction

Announcements

Upcoming Webinars

Educational Resources

Introduction

Ebooks

Audiobooks

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Why Primal?

Introduction Video

Why PHCI?

Why Ancestral Health?

Chapter 1 - Yes, You Really Can Reprogram Your Genes

Introduction Video

Chapter Overview

Quick Facts

Genes 101

Gene Expression, Epigenetics, and Genetic Adaptation

Chronic/Systemic Inflammation

Chapter Summary and References

Coaching Your Clients

Chapter 1 Curriculum Audio

Familial Genes - Audio Supplement

Genetic Diversity - Audio Supplement

Changing Habits - Audio Supplement

Chapter 1 Exam

Chapter 2 - The Clues to Optimal Gene Expression Are Found in Evolution

Introduction Video

Chapter Overview

Quick Facts

The Primal Laws

Evolutionary Health

Primal Humans; Modern Humans; and Aging

Chapter Summary and References

Coaching Your Clients

Chapter 2 Curriculum Audio

Primal Blueprint Laws - Audio Supplement

Neanderthal - Audio Supplement

Chapter 2  Exam

Chapter 3 - Your Body Prefers Burning Fat Over Carbohydrates

Introduction Video

Chapter Overview

Quick Facts

The Standard American Diet

Metabolic Flexibility

Fuel Partitioning

Glucose

Fat

Ketones

Recommended Macronutrient Intake Levels

Chapter Summary and References

Coaching Your Clients

Chapter 3 Curriculum Audio

High Carb Consumption - Audio Supplement

Quality Over Quantity - Audio Supplement

Macronutrient Calculations - Audio Supplement

Chapter 3 Exam

Chapter 4 - 80 Percent of Your Body Composition Is Determined by How You Eat

Introduction Video

Chapter Overview

Quick Facts

Energy Balance Determines Body Composition

Hormones

Enzymes

Gut Health

Intermittent Fasting

The Carbohydrate Curve

The "Other Twenty Percent"

Chapter Summary and References

Coaching Your Clients

Chapter 4 Curriculum Audio

Calories In, Calories Out - Audio Supplement

Hormone Optimization - Audio Supplement

Insulin Sensitivity - Audio Supplement

Alcohol - Audio Supplement

Intermittent Fasting - Audio Supplement

Fasting and Exercise - Audio Supplement

Carb Refueling - Audio Supplement

Diet Is the Gateway - Audio Supplement

Chapter 4 Exam

Chapter 5 - Grains Are Totally Unnecessary

Introduction Video

Chapter Overview

Quick Facts

Antinutrients

Predominant Dietary Sources of Antinutrients

Chapter Summary and References

Coaching Your Clients

Chapter 5 Curriculum - Audio

Viewing Health Matters in Isolation - Audio Supplement

Chapter 5 Exam

Chapter 6 - Fat and Cholesterol Are Not Your Enemy

Introduction Video

Chapter Overview

Quick Facts

The Lipid Hypothesis

Heart Disease

Blood Testing

Statins

The Fat, Cholesterol, and Heart Disease Myth

Chapter Summary and References

Coaching Your Clients

Chapter 6 Curriculum - Audio

Chronic Stress - Audio Supplement

Opposing Beliefs - Audio Supplement

Chapter 6 Exam

Chapter 7 - Fitness is Built on a Foundation of Frequent, Low-Intensity Movement

Introduction Video

Chapter Overview

Quick Facts

Dangers of Sedentary Modern Life

Fitness Mythbusting: Chronic Cardio, Caloric Compensation, and Metabolic Rate

Aerobic Exercise

Heart Rate Zones

Chapter Summary and References

Coaching Your Clients

Chapter 7 Curriculum - Audio

Sedentary Patterns - Audio Supplement

Exercise Mentality - Audio Supplement

Chronic Cardio - Audio Supplement

HRV Monitoring - Audio Supplement

Chapter 7 Exam

Chapter 8 - Maximum Fitness Gains Can Be Made in Minimal Time

Introduction Video

Chapter Overview

Quick Facts

Functional Fitness

High-Intensity Fitness

Nutritional Considerations for Exercise

Exercise and Longevity

Play

Recovery

Chapter Summary and References

Coaching Your Clients

Chapter 8 Curriculum - Audio

Resistance Training - Core Curriculum Audio Supplement

Focus on Quality - Core Curriculum Audio Supplement

Fasting and Exercise - Core Curriculum Audio Supplement

Chapter 8 Exam

Chapter 9 - Eliminate SAD Foods

Introduction Video

Chapter Overview

Quick Facts

Pantry Purge Priorities

Fats and Oils

Sweets

Grains

Legumes

Hyper-processed Foods

Condiments

Beverages

Dairy Products

Fish and Seafood

Meat

Potatoes

Conducting Your Pantry Purge

Chapter Summary and References

Coaching Your Clients

Chapter 9 Curriculum - Audio

Chapter 9 Exam

Chapter 10 - Choose (The Best) Primal Foods

Introduction Video

Chapter Overview

Quick Facts

Kitchen Restock

Shopping for Produce

Herbs and Spices

Meat and Poultry

Seafood

Eggs

Nuts, Seeds, and Derivative Butters

Healthy Fats and Oils

Beverages

Dairy 

Dark Chocolate

Alcohol

Supplements

Chapter Summary and References

Coaching Your Clients

Chapter 10 Curriculum - Audio

Chapter 10 Exam

Chapter 11 - Shop, Cook, and Dine Primally

Introduction Video

Chapter Overview

Quick Facts

Practical Considerations for Eating Primally

Strategies for Buying Food

Strategies for Cooking, and Eating (and Drinking) at Home

Strategies for Dining Out

Cultivating a Successful Approach

Chapter Summary 

Coaching Your Clients

Chapter 11 Curriculum - Audio

Chapter 11 Exam

Chapter 12 - Exercise Primally: Move, Lift, and Sprint!

Introduction Video

Chapter Overview

Quick Facts

Primal Fitness

Move Frequently

Lift Heavy Things

Sprint

Chapter Summary 

Coaching Your Clients

Chapter 12 Curriculum - Audio

Chapter 12 Exam

Chapter 13 - Primal Lifestyle

Introduction Video

Chapter Overview

Quick Facts

Diet

Exercise

Work

Sleep

Social Connections

Play

Nature

Sunlight

Slow Life Down

Chapter Summary  and References

Coaching Your Clients

Chapter 13 Curriculum - Audio

Chapter 13 Exam

Chapter 14: Programming Primal Health

Chapter Overview

Coaching Formats

Recommendation: Begin with One-on-One Coaching

CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching

Use Short-Duration Challenges to Leverage Your Individual Program

CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients

The 12-Week Primal Health Coaching Program Flow

On-Boarding Your New One-on-One Client

Intake

After Intake: Session One

Bi-Weekly Education Sessions

Weekly Check-In

Coaching Conversations

Additional Coaching Tools

Tracking Progress: Successes and Struggles

Common Client Concerns

Get Ready to Graduate Your Client

Program Completion

DEMO: A 12-Week Primal Health Coaching Relationship

PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program

PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge

Chapter 14 Exam

FINAL EXAM

Primal Health and Nutrition Final Exam

Coaching Expert Certification Course Outline

Welcome!

Course Overview

Downloading Files Within the Course

Course Overview

Meet Your Faculty and Staff

Legal & Support

Disclaimer and Copyright Notice

Support

Resources

Introduction

Announcements

Upcoming Webinars

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Chapter 1: Scope of Practice

Disclaimer

Introduction Video

Defining Your Value as a Health Coach

Scope of Practice

What Can Health Coaches Say and Do

How to Operate as a Health Coach Without Giving Individualized Nutrition Advice

Consult with a Lawyer

Curriculum Supplement: Health Coaches and Lab Testing

Chapter 1 Curriculum Audio

Chapter 1 Exam

Coaching Practicum #1: Understanding Your Scope

Regional Regulations

WORKSHEET: Scope of Practice

Chapter 2 - Coaching Foundations

What Is Health Coaching?

The Primal Health Coach Model

Your Secret Sauce: What Kind of Coach Are You?

WORKSHEET: Discover Your Secret Sauce

Code of Ethics

Professional Conduct

The Illness-Wellness Continuum

Chapter Summary

Chapter 2 Curriculum Audio

Chapter 2 Exam

Coaching Practicum #2: Reframing your Imposter Syndrome

Imposter Syndrome

Reframing

Practicum: Reframing Imposter Syndrome

Chapter 3: The Art & Science of Health Coaching

The Client-Centered Coaching Relationship

Coaching Relationship Framework

Overview of the Client-Centered Coaching Session

Letting the Client Lead: Coaching in Action

The Transtheoretical Model (Stages of Change)

Self-Determination Theory

Social Cognitive Theory

Motivational Interviewing

Active Listening and Reflection

Goal-Setting

Accountability and Compliance

Goal-Setting Summary: Assess Client Confidence and Identify Barriers

Chapter Summary

Chapter 3 Curriculum Audio

Chapter 3 Exam

Coaching Practicum #3: Coaching Role-Play

The Three-Way Coaching Role-Play

Peer-to-Peer Practicum: Coaching Role-Play

Chapter 4 - Advanced Coaching Layers

Chapter Overview

Introduction

Introduction - Audio Supplement

Coaching Best Practices

Coaching Best Practices

Coaching Best Practices - Audio Supplement

The Emotional Layer

Working with Clients on an Emotional Level

Working with Clients on an Emotional Level - Audio Supplement

The Behavioral Layer

Working with Clients on a Behavioral Level

Working with Clients on a Behavioral Level - Audio Supplement

The Mental Layer

Working with Clients on a Mental Level

Working with Clients on a Mental Level - Audio Supplement

The Spiritual Layer

Working with Clients on a Spiritual Level

Working with Clients on a Spiritual Level - Audio Supplement

The Relationship Layer

Working with Clients on Their Relationships

Working with Clients on Their Relationships - Audio Supplement

Chapter 4 Curriculum - Audio

COACHING DEMO(s): Primal Health Coaching Conversations

Chapter 4 Exam

Coaching Practicum #4: Case Studies

Introduction

Case Study #1: Sarah

Case Study #1: Heather

Case Study #1: David

Case Study #1: Diana

Practicum: Case Studies

FINAL EXAM

Coaching Expert Final Exam

Business Expert Certification Course Outline

Welcome!

Welcome

Course Overview

Downloading Files Within the Course

Meet Your Faculty and Staff

Legal & Support

Disclaimer and Copyright Notice

Support

Resources

Introduction

Announcements

Upcoming Webinars

Archived Webinars

Peer and Faculty Support & Connection via Facebook

Business-Building Introduction: Building Your Coaching Business

Skills for Building a Successful Business

You Don't HAVE to Build a Business if You Don't Want To

Chapter 1: What Problem Do You Solve for Whom?

Who Are You, Who Do You Help, Why, and How?

Who Are You?

EXERCISE: Write Your Story

Who Do You Help?

EXERCISE: Discover Your Ideal Client

What Is Your Unique Value Proposition?

EXERCISE: Create Your Unique Value Proposition

Chapter 1 Curriculum Audio

Chapter 1 Exam

Business Development Project #1: Write Your One-Page

Write Your One-Page

Chapter 2: Programming - Create a Health Coaching Product

Create a Signature Health Coaching Product

Coaching Formats

Recommendation: Begin with One-on-One Coaching

CASE STUDY: Beginning with One-on-One, then Scaling to Group Coaching

The Short-Duration Challenge

CASE STUDY: Using a Short-Duration Challenge to Convert One-on-One Clients

The 12-Week Primal Health Coaching Program Flow

Enrolling Your Client

Intake

The Onboarding Session

Weekly Check-In

Additional Coaching Tools

Client Successes and Struggles

Graduate Your Client

Program Completion: Celebrate Success

DEMO: A 12-Week Primal Health Coaching Relationship

PROGRAMMING SUPPORT MATERIALS: The 12-Week Primal Health Coaching Program

PROGRAMMING SUPPORT MATERIALS: 21-Day Primal Challenge

PrimalPro™

Chapter 2 Curriculum Audio

Chapter 2 Exam

Business Development Project #2: Product Ideation and Creation

Build It and Get Ready To Sell It. Yes: Right Now!

Product Ideation

Determine Your Pricing

Name Your Product

Sell Your Product

Create Online Forms

Audit the Customer Experience

Chapter 3: Liability and Protecting Yourself

Protect Yourself from Liability

Create a Disclaimer

Publish your Terms and Conditions

Privacy

Have a Coach-Client Agreement

The #1 Way to Protect Yourself...

Liability Insurance

Hire a Lawyer

Chapter 3 Curriculum Audio

Chapter 3 Exam

BONUS: Legal Help for Health Coaches, from Cory Sterling

What Business Type is Best?

EXERCISE: Write your Disclaimer, Terms and Conditions, and Privacy Policy

EXERCISE: Write Your Client Agreement

Chapter 4: Marketing

Introduction to Small Business Marketing

Build Your Marketing Plan

Client Generation Blueprint

Inbound Marketing: Help Clients Find YOU

ATTRACT: Content Marketing

CONVERT: Turn Traffic into Leads

CONVERT: Nurture Leads with Automated Email

CLOSE: Email Examples

CLOSE: Making the Sale

DELIGHT: Impress Your Clients and Earn Referral Business

How, When, and What to Outsource

Marketing Glossary

Chapter Summary

Chapter 4 Curriculum - Audio

Chapter 4 Exam

Business Development Project #4: Put Yourself "Out There"

Search for a Web Domain and Social Media Handles

Build a Website

TUTORIAL: How to Build a Website and Blog in WordPress

Connect Your Website to Your Domain

Connect Your Email Address to Your Website

TUTORIAL: Create a PDF eBook as a Lead Magnet

TUTORIAL: Set Up an Autoresponder Sequence with MailChimp

TUTORIAL: Set Up an Autoresponder Sequence with Keap

EXERCISE: Create and Post Content

EXERCISE: Business Analysis

Chapter 5: Sales & Enrollment

Sales = Enrollment

Build Your Marketing Plan

Sales and Your Money Mindset

Authentic Engagement

You Only Need One Client

Video Supplement: Sales Is Just a Conversation

Discovery: Securing Clients

Mindset: The Key to Enrollment

Pricing: What to Charge?

A NO Is Usually a MAYBE

It's a YES: Now You're a Coach

Chapter 5 Curriculum Audio

Chapter 5 Exam

Business Development Project #5: Create an Enrollment Framework

EXERCISE: Build Your Framework for the Discovery Call

FINAL EXAM

Business Expert Final Exam

Advanced Coaching Expert Certification Course

Welcome!

About This Course

Course Structure and Delivery

Faculty

PHCI Curriculum Review

Resources & Support

Important: Legal Matters

Disclaimer and Copyright Notice

Student Support

Join the Facebook Community

Downloadable and Printable Curriculum

Example Group Presentations

Live Teaching Modules

About the Live Teaching Modules

Live Teaching Module Schedule

Archived Teaching Modules

Missed Session Equivalency Exercise

Practical Coaching Skills Evaluation

Practical Coaching Skills Evaluation Process

Practical Coaching Skills Grading Rubric

How to Submit your Master Coach Practical Skills Assessment

Session 1 - Goal-Setting and Implementing Action

Stages of Change

Goal-Setting

Implementing Action; Encouraging Compliance

Tracking and Navigating Behavior Change

Chapter Summary and References

Goal-Setting and Implementing Action Exam

Session 1 Curriculum E-book

Session 1 Exercise Book

Session 1 Presentation Handout

Session 2 - Discovery and Enrollment

The Discovery Call

Closing the Sale

Mindset: The Key to Positive and Productive Discovery Calls

Enrollment

Onboarding Fundamentals: Program Type

Chapter Summary and References

Discovery and Enrollment Exam

Session 2 Curriculum E-book

Session 2 Exercise Book

Session 2 Presentation Handout

Session 3 - Intake and Session One

Intake

Session One

Opening the Session

Getting to Work on Goal-Setting

Managing Accountability

Ending the Session

Chapter Summary and References

Intake and Session One Exam

Session 3 Curriculum E-book

Session 3 Exercise Book

Session 3 Presentation Handout

Session 4 - The Client-Centered Relationship

The Language of the Coaching Conversation

Allow the Client to Lead

Chapter Summary and References

The Client-Centered Relationship Exam

Session 4 Curriculum E-book

Session 4 Exercise Book

Session 4 Presentation Handout

Session 5 - Coaching Presence and Active Listening

Creating the Experience the Client Needs

Coaching Presence

Active Listening

Chapter Summary and References

Coaching Presence and Active Listening Exam

Session 5 Curriculum E-book

Session 5 Exercise Book

Session 5 Presentation Handout

Session 6 - Client Emotion, Energy, and Reflection

Client Emotion and Energy

Reflections

Chapter Summary and References

Client Emotion, Energy + Reflection Exam

Session 6 Curriculum E-book

Session 6 Exercise Book

Session 6 Presentation Handout

Session 7 - Expand the Conversation; Shift Client Awareness

Motivational Interviewing

The Art of Asking Questions

Focusing the Energy of the Coaching Conversation

Client Perception

Reframing

Chapter Summary and References

Expand the Conversation; Shift Client Awareness Exam

Session 7 Curriculum E-book

Session 7 Exercise Book

Session 7 Presentation Handout

Session 8 - Client Empowerment

Client Autonomy

Self-Determination Theory

Fostering Autonomy

Intrinsic Motivation

The Self-Determination Continuum of Motivation

Self-Efficacy

Chapter Summary and References

Client Empowerment Exam

Session 8 Curriculum E-book

Session 8 Exercise Book

Session 8 Presentation Handout

Session 9 - Client Enlightenment

Active Experimentation

Decisional Balance

Decisional Balance Worksheet

Self-Discovery

Growth Versus Fixed Mindset

Support Systems

Social Support

Structural and Environmental Support

Nourish Client's Own Internal Resources

Chapter Summary and References

Client Enlightenment Exam

Session 9 Curriculum E-book

Session 9 Exercise Book

Session 9 Presentation Handout

Session 10 - Releasing Your Client

Client Achievement

Client Graduation

Client Acknowledged Success

Establishing Go-Forward Strategy

Chapter Summary and References

Releasing Your Client Exam

Session 10 Curriculum E-book

Session 10 Exercise Book

Session 10 Presentation Handout

Session 11 - Health Education: Chronic Illness

Chronic Disease

Hypertension (High Blood Pressure / HTN)

Cardiovascular Disease (CVD)

Lipid Abnormalities

Overweight and Obesity

Diabetes

Metabolic Syndrome

Inflammatory Pain Conditions

Chapter Summary and References

Health Education: Chronic Disease Exam

Session 11 Curriculum E-book

Session 11 Exercise Book

Session 11 Presentation Handout

Session 12 - Health Education: Health Behaviors

Health Behaviors

Healthy Diet

Hydration

Physical Activity and Sedentary Behavior

Sleep

Stress and Emotional Wellness

Substance Use/Abuse

Tobacco Use

Chapter Summary and References

Health Education: Health Behaviors Exam

Session 12 Curriculum E-book

Session 12 Exercise Book

Session 12 Presentation Handout

Board Exam Specifics

About the NBHWC

The NBC-HWC Credentialing Exam

Book Resources

Coaching Record

Does the PHCI Master Coach Course Prepare Me to Pass the NBHWC Certifying Examination?

Practical Skills Assessment

Submit your Practical Skills Assessment HERE

FINAL EXAM

Master Coach Final Exam

What Our Grads Say

The Master Coach Certification Course surrounded me with like minded individuals who want to help each other grow and succeed in helping others. Because of the course I now have more confidence in myself and my ability to be a great coach. And Course Instructor Erin Power is amazing! I love her energy. She's no nonsense in a compassionate, fun way. She put her heart, passion, and love into this course and it came shining through.

Jennifer Lehman

Certified Master Coach

The course has taught me so much. Most importantly, it has taught me to listen well, to be present and engaged, and ask open, thoughtful questions. It has taught me that the client knows their body the best, and that my role is to collaborate, support and, with their permission, educate and inform. The class was composed of a truly impressive array of experienced and thoughtful individuals, and instructor Erin Power exceeded all my expectations!

Pat Feller

Certified Master Coach

Engaging, organized, thoughtful, incredibly informative—course instructor Erin Power, and this class, changed the way I see the world. I'm much more confident in coaching people, and now understand the value in having the client be in the driver's seat to spur motivation and lasting change. The fellow students were an incredible group of people and I am very honored to be part of this cohort. I feel we will collaborate and refer clients to each other in years to come.

Hannah McChesney

Certified Master Coach

Frequently Asked Questions

Popular FAQs

What is the purpose of this course?

The Master Coach Certification program is designed to empower aspiring health coaches with the skills and knowledge needed to excel in their coaching careers. Through comprehensive training in health fundamentals, coaching techniques, and business development, participants will gain the expertise to guide clients towards healthier lifestyles, foster meaningful behavior change, and succeed in the health coaching industry.

This course has been specifically developed to meet the rigorous educational requirements of the National Board of Health and Wellness Coaches (NBHWC). The NBHWC has created an alliance with the National Board of Medical Examiners to lead the advancement of health and wellness coaching by establishing professional standards and collaborative partnerships. Students who graduate from an NBHWC-approved school may qualify to sit for the exam to earn the National Board Certified Health and Wellness Coach (NBC-HWC) credential.

How often is the course offered?

You can enroll at any time and begin your studies in the first three courses of this program immediately. The fourth and final course, the Advanced Coaching Expert Certification Course, is delivered live via online webinar over a 12-week period twice a year, typically held starting in February and September each year.

Why is the class size limited to such a small number of students?

Each student enrolled in an NBWHC-approved program is required to have a certain amount of direct interaction with course instructors. For this reason, we keep registration numbers for the Advanced Coaching Expert Certification course (the fourth course in this four course program) to a manageable level and limit class size to 72 students.

How does this course differ from the Primal Health Coach Certification course?

The Primal Health Coach Certification course has graduated thousands of health coaches over the years, and will continue to remain a standalone health coaching certificate. A valued feature of the PHC course is that it is entirely self-paced, online, and offers a convenient educational experience. In order to satisfy the educational requirements for NBHWC approval, however, we have elected to create an "add-on" course that specifically delivers the live teaching components and graded coaching practicum required for program approval. Many of the concepts taught in the Master Coach Certification are also taught in the PHC certification, just in a different, more intensive manner and with live education sessions, per the requirements of the NBHWC.

What designation do I receive after completing this course?

Once you've completed this course and the Master Coach Certification, you will receive the designation of Master Primal Health Coach (MPHC).

What do I receive upon graduating the course?

Apart from certified Master Primal Health Coach (MPHC) status and recognition and the opportunity to become a board-certified health coach, you will receive: 

  • A digital certificate that you can print, share, and display as proof of your achievement. 
  • A Master Coach t-shirt so that you can proudly sport the status you've earned.
  • Special recognition in our Find a Coach directory so potential clients can search and find you as a distinguished Master Coach.
  • A digital book (PDF) comprised of the entire Master Coach course curriculum so you continue to reference the material after the course has completed and in preparation for the NBHWC exam.
  • Access to our Business Resource Center to support your growth and success as a Master Primal Health Coach.

You will also be the first to receive special invites, access to pilot programs, early bird access to future PHCI courses and events, and other opportunities reserved for Master Coach grads only.

Registration Process, Payments, and Refund Policy

Do you have a payment plan available?

Yes. We offer a convenient payment plan of three easy payments. Click the "Pricing" tab above, or call us at 844-307-7662 (or 305-394-6960) if you have any questions.

Do you offer any discounts?

Call 844-307-7662 (or 305-394-6960) for all pricing and discount-related inquiries.

What are your enrollment and refund policies?

We offer a 30-day money back guarantee for the Master Coach Certification Program as long as no more than 3 chapters of any Master Coach Certification Program course have been completed. 

Upon enrolling in the Master Coach Certification Program, you will be automatically enrolled the next Advanced Coaching Expert Certification cohorts, starting in February or September of each year and delivered via live online webinar over a 12-week period. If you need to change cohorts for any reason, transfers are available.

Tuition fees are non-transferable.

What happens as soon as I enroll?

After you submit the order form to complete your enrollment you will receive an email with instructions on how to access the online portal. There you’ll find all the information you need, including how to join the private Facebook group reserved for Master Coach students. 

Coursework, Examinations, and Graduation

How is the course laid out?

There are four courses in the Master Coach Certification Course: Primal Health and Nutrition Expert Certification, Coaching Expert Certification, Business Expert Certification, and Advanced Coaching Expert Certification. You can move through the first online three courses at the same time as the 12-week live coaching component. You'll be expected to join our mandatory live teaching modules twice per week, every week for 12 weeks. These twice-weekly sessions will specifically expand on the corresponding lessons for that week. The 12th and final week of the program gives you time to prepare and pass the final exam.

How much time should I designate each week to work on this course?

The online curriculum in this course is incredibly robust. Combined with the live teaching modules and the practice coaching sessions you'll need to complete, you're looking at a commitment of anywhere from 8-10 hours per week.

Do I have to finish it in 12 weeks or can I linger longer?

While you will need to finish the Advancing Coaching component of the course in 12 weeks, the foundational components are self-paced. We encourage you to take the time you need to absorb the information fully. While you can complete the program in 12 weeks, most students go at a steadier pace of 6 months. 

Do I lose access to the course after the 12 weeks are up?

You get lifetime access to the nutrition, coaching, and business development courses, but access to the 12-week advanced coaching curriculum is up once your cohort ends. That said, you will be given a digital book (PDF) comprised of the entire Master Coach course curriculum so you continue to reference the material after the course has completed and in preparation for the NBHWC exam. 

When are the live teaching modules?

Once you enroll in the Master Coach Certification you will be auto-enrolled in the next 12-week cohort for the advanced coaching component of the program. We will select a time, twice-weekly, that seems convenient for most students. Understanding that no time will be convenient for all, we have processes in place to ensure that those who are unavailable for the scheduled live teaching modules can attend and complete their sessions.

Are the live teaching modules mandatory?

They are. This is one of the educational requirements laid out by the NBHWC and the reason we elected to create this secondary course for Primal Health Coach Institute students and grads who wish to have the option of sitting for the NBHWC credentialing exam.

What if I complete the Advanced Coaching Expert Certification Course before I complete the other three courses in this program?

As soon as you enroll, you gain immediate access to the Primal Health Coach Nutrition course. Upon completion of this course, you'll unlock the Coaching Expert course. Once you've honed your coaching skills, you'll progress to the Business Expert course. These three courses collectively certify you as a Primal Health Coach. Upon completion of the Advanced Coaching Expert Certification course, you'll attain the esteemed status of Master Primal Health Coach. While most individuals complete the initial three courses first and then undertake the advanced coaching component when the next cohort is live, you have the flexibility to pursue both concurrently.

NBC-HWC Certification

Will I be NBC-HWC credentialed after completing this course?

No. In order to acquire the NBC-HWC designation you must: complete an NBHWC-approved health coaching program; complete some additional qualification tasks as laid out by the NBHWC, including submission of a coaching log and education documentation; and apply for, pay for, write, and pass the NBCHWC credentialing exam, offered approximately twice a year.

What is the NBC-HWC credential, and why do I need it?

The NBC-HWC is the first national board certification credential for the profession of health coaching. Receiving this designation means that you have met the educational requirements to be a board certified health and wellness coach. This designation is not the same as registration or licensure in a health care field; nor does it broaden your scope of practice as a health coach. As the health coaching industry continues to grow, we may see more employers and medical facilities looking to hire health coaches, and those organizations may insist on hiring only board-certified health coaches. It is not a requirement to practice as a health coach at this time.

Once I complete this course, am I qualified to sit the NBCHWC credentialing exam?

Not quite. There are a few other tasks you'll need to complete in order to qualify to sit for the exam. The NBHWC has a detailed information page identifying everything you need to accomplish before you can take the exam.

Is this course designed to help me pass the NBCHWC exam?

While we have taken measures within this course to set you up for the best possible outcome in the NBCHWC exam, whether you pass it or not remains up to you. Our course satisfies the educational requirements for NBHWC approval, so you qualify to sit for the board exam, but it is not an exam prep course designed to help you ace the test.

What if I don't want to sit for the NBCHWC exam?

No problem! At this time, there is no requirement for any health coach to sit for the credentialing exam; there is no requirement for a health coach to have the NBC-HWC credential in order to practice; nor do we require that graduates of our course go on to acquire the board certification credential. This course can be taken purely to deepen your coaching knowledge and skill.

I'm not in the United States. Can I still be board certified?

The NBHWC, despite being a US-based national board certifying organization, does also certify international coaches. If you sit for and pass the NBCHWC exam, you can call yourself a board-certified health coach even if you live outside the US.

Prepare to become a world-class NBHWC board-certified health coach with our real-time education and support. We don’t just create health experts. We certify health coaches who ignite real behavior change. Join us and be the catalyst for transformation.
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