Jill Coleman (AKA Jill Fit) a fitness industry leader and business coach, shares valuable insights on staying connected with clients, niche health coaching, prioritizing client outcomes over deliverables, and differentiating services. Jill is a fitness industry veteran and also an in-demand business coach for health, fitness, and nutrition professionals looking to take their business online and scale it.
What is really unique about Jill as a business coach is that she is still working in the health and fitness space as a coach herself, creating and selling programs to her clients. This means that she still has her finger on the pulse of what health consumers are looking for, how they behave, and how they make buying decisions.
In this episode we chat about Jill’s journey to success in the coaching industry, getting in the trenches with your clients, the difference between a good marketer and a good coach, the idea of proving your method and so much more. It should come as no surprise that with Jill’s expertise in both fitness coaching and business coaching, this episode is packed with tons of important insights. Grab your pen and paper and let’s dive in with Jill Coleman!
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Episode Overview:
- 0:00 Introducing Jill Coleman
- 2:12 Jill Coleman's fitness industry journey
- 4:58 Importance of staying consumer-facing in coaching
- 9:56 Market saturation and specificity in online coaching
- 29:18 Programming and problem-solving
- 37:53 Crafting compelling sales copy
- 46:44 The value of high-ticket offerings
- 49:32 Understanding consumer behavior
- 52:42 Establishing a signature offer
- 54:56 Finding your first clients
- 57:36 Building your body of work
- 1:05:23 Embracing confidence and hubris
- 1:11:02 Transitioning to certification
- 1:15:50 Creating a program
- 1:22:23 The journey of scaling a business
Connect with Jill on:
- Website: jillfit.com
- Instagram: @jillfit
- YouTube: @JillColeman
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.
If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.
