Today’s guest is branding and marketing expert, Christina Frei. If you take nothing else away from this episode with Christina, remember the generosity practice that asks the question: “Pretend that you have all the resources you could ever need and want – what would you want to give through some fascinating research?” Such a fun question.
Christina believes that when you contemplate what can happen in a real human connection, then your marketing sparkles with possibilities. This matters particularly for service-based professionals who need to market their humanity AND their expertise. Sounds familiar doesn’t it, health coaches?
Christina talks about how we are all going through a transition of letting go of martyrdom and moving into a place of service. This is particularly important when you are struggling with pricing your services. Christina also teaches us ways to decide what a client really needs not what they think they want, and what we can gain from doing some type of “business journaling.”
Most interestingly, Christina uncovered five entrepreneurial archetypes: nurturers, adventure guides, door openers, steady presences, and celebrators. Each of these types has its way of changing lives and getting clients. So, if you are ready to learn what type you are (and which type Laura and Erin are), dig into this episode.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Connect with Christina at:
Tedx Talk: innatemarketinggenius.com/the-tedx-talk
Book: The Generosity Practice
Website: innatemarketinggenius.com
Podcast: marketing-for-humans
Facebook: innatemarketinggenius
YouTube: @christinafrei7776
LinkedIn: christina-frei
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
