• Home
  • ->
  • Blog
  • ->
  • Don’t Niche-Down, Do What You Love With Jordan Syatt #TBT

Don’t Niche-Down, Do What You Love With Jordan Syatt #TBT

by: Sarah Appleby
Published: June 26, 2024
Updated: July 2, 2024

Jordan Syatt is a 5x World Record Powerlifter and a Precision Nutrition and Westside Barbell Certified coach. He also has a Bachelor of Science in Health & Behavior Science with a focus in Strength & Conditioning. He holds several powerlifting world records and is a 27th-degree black belt in chugging coffee.

If you know Jordan, you won’t be surprised that this conversation is full of BS-free advice for health, fitness, and nutrition coaches. In true Jordan Syatt fashion, it is also sprinkled with a few extra expletives to keep things exciting. Jordan has built a very successful online fitness business by being real with his audience, doubling down on educating his following, and consistently creating valuable long-form content.

During this conversation, he discusses the three main fitness goals, why Jordan doesn’t believe in niching down, doing what you love, and why long-form content is the key to growing an engaged audience. Simply put, this episode is a blast.

To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.

Jordan Syatt

Episode Overview:

  • 0:00 Introduction to Jordan Syatt
  • 2:21 Discovering a Love for Wrestling
  • 4:33 The Importance of Passion in Coaching
  • 8:09 The Power of Long-Form Content
  • 10:27 Pursuing Your Passion in Business
  • 14:37 Transitioning to Online Coaching
  • 18:09 Reflecting on Early Days of Hard Work
  • 22:58 The Reality of Building a Business
  • 26:09 Evolving Social Media Strategy
  • 29:21 Focusing on Educational Content
  • 31:53 Implementing Immediately Practical Actions
  • 48:38 Transitioning to a Membership Model: The Journey of Scaling
  • 52:25 The Reality of Running a Successful Coaching Business
  • 57:39 Embracing Individual Coaching: Success Without Scaling
  • 1:01:43 The Coaching Industry: Myths, Realities, and Future Trends

Connect with Jordan at:

Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.

Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.

If you're curious about transforming your life through the power of health and/or fitness coaching, visit primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.

Now tell us what you think! Leave a comment below to start or join the discussion...

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Ready to become one of the world’s most trusted, experienced, and knowledgeable health coaches? Get certified as a Primal Coach.

Establish clout. Elevate your career. Enrich your knowledge with the only comprehensive ancestral health
certification program in existence.

Got questions? We have answers. Gain instant access to the Primal Health Coach Institute Course Catalog.

In course catalog, you will learn:

  • How to become a health or fitness coach in just 5–7 hours per week
  •  Exactly what you will learn in each of our online courses
  • The professional opportunities available for health and fitness coaches
  • Ways to define your niche as a health or fitness specialist
  • The length, format, and graduation requirements of each course
  • The business tools and support we provide to all of our students
Select Your Country *
  • Please select one
  • Afghanistan
  • Åland Islands
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antarctica
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas (the)
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia (Plurinational State of)
  • Bonaire, Sint Eustatius and Saba
  • Bosnia and Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory (the)
  • Brunei Darussalam
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cabo Verde
  • Cambodia
  • Cameroon
  • Canada
  • Cayman Islands (the)
  • Central African Republic (the)
  • Chad
  • Chile
  • China
  • Christmas Island
  • Cocos (Keeling) Islands (the)
  • Colombia
  • Comoros (the)
  • Congo (the Democratic Republic of the)
  • Congo (the)
  • Cook Islands (the)
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curaçao
  • Cyprus
  • Czech Republic (the)
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic (the)
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands (the) [Malvinas]
  • Faroe Islands (the)
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • French Southern Territories (the)
  • Gabon
  • Gambia (the)
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guernsey
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Heard Island and McDonald Islands
  • Holy See (the)
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran (Islamic Republic of)
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jersey
  • Johnston Island
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea (the Democratic People's Republic of)
  • Korea (the Republic of)
  • Kuwait
  • Kyrgyzstan
  • Lao People's Democratic Republic (the)
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macao
  • Macedonia (the former Yugoslav Republic of)
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands (the)
  • Martinique
  • Mauritania
  • Mauritius
  • Mayotte
  • Mexico
  • Micronesia (Federated States of)
  • Midway Islands
  • Moldova (the Republic of)
  • Monaco
  • Mongolia
  • Montenegro
  • Montserrat
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands (the)
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger (the)
  • Nigeria
  • Niue
  • Norfolk Island
  • Northern Mariana Islands (the)
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestine, State of
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines (the)
  • Pitcairn
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation (the)
  • Rwanda
  • Saint Barthélemy
  • Saint Helena, Ascension and Tristan da Cunha
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Martin (French part)
  • Saint Pierre and Miquelon
  • Saint Vincent and the Grenadines
  • Samoa
  • San Marino
  • Sao Tome and Principe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Sint Maarten (Dutch part)
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • South Georgia and the South Sandwich Islands
  • South Sudan
  • Southern Rhodesia
  • Spain
  • Sri Lanka
  • Sudan (the)
  • Suriname
  • Svalbard and Jan Mayen
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan (Province of China)
  • Tajikistan
  • Tanzania, United Republic of
  • Thailand
  • Timor-Leste
  • Togo
  • Tokelau
  • Tonga
  • Trinidad and Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Turks and Caicos Islands (the)
  • Tuvalu
  • Uganda
  • Ukraine
  • United Arab Emirates (the)
  • United Kingdom
  • United States
  • United States Minor Outlying Islands (the)
  • Upper Volta
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela (Bolivarian Republic of)
  • Viet Nam
  • Virgin Islands (British)
  • Virgin Islands (U.S.)
  • Wallis and Futuna
  • Western Sahara
  • Yemen
  • Zambia
  • Zimbabwe
Program Interest (Please Select One) *
  • Primal Health Coach Certification
  • Primal Fitness Coach Certification
  • Master Coach Certification
  • Primal Health and Nutrition Expert Certification
  • Primal Fitness Expert Certification
  • Coaching Expert Certification
  • Advanced Coaching Expert Certification
  • Business Expert Certification
  • Human Intestinal Microbiome in Health and Disease
  • Strength Training for Women
  • Health Coaching in Medical Practices
  • Functional Therapeutic Diets
  • Applied Ketogenic Diet
  • Functional Lab Testing for Health Coaches
  • Launch Your Coaching Business
  • How to Land a Health Coach Job
  • PrimalPro™
  • I'm not sure yet
>
Share
Tweet
Email
Share
Pin
More