Dr. John Berardi is best known as one of the founders of Precision Nutrition. His most recent endeavor, Change Maker Academy, is a resource pool for practicing coaches from all walks of life. Additionally, his book Change Maker is a must-read for all health coaches.
Dr. John joined Erin and Laura to talk about starting and subsequently selling Precision Nutrition, the benefits of coaching clients who don't live near you, how to identify and leverage your client's needs, and getting curious about human nature, and the future of health and wellness, and more.
Dr. John was super generous with his time; we talked for nearly 90 minutes. So, be prepared to learn a lot!
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Episode Overview:
- 0:00 Intro
- 1:44 Dr. John's teenage inspiration
- 8:02 Evolution from online coaching to education company
- 11:08 Impact of high-speed internet on coaching business
- 13:15 Overcoming hesitancy in online interactions
- 16:44 The power of teaching and coaching
- 19:31 Importance of crafting compelling stories
- 24:50 The essence of human curiosity
- 31:11 Gratitude and skepticism in client research
- 35:19 Unveiling unconscious motivations
- 40:24 Decoding human nature through patterns
- 42:26 Understanding customer categories and behaviors
- 45:31 Importance of business success for health coaches
- 46:06 Avoiding mistakes when starting out
- 46:10 Personal exploration for health professionals
- 49:52 The ever-changing fitness industry
- 52:05 Discovering your unique abilities
- 55:05 Embracing change in career paths
Connect with Dr. John at:
- Website: changemakeracademy.com
- Book: changemakeracademy.com/book
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
