In this special Q&A episode, Erin Power discusses website development, blogging, content marketing, high protein diets, video creation, and weight loss drugs' impact on the health coaching industry.
Erin delves into the world of user-friendly website platforms and shares insights on creating customer-friendly website layouts, with tips on efficient customer experiences and the significance of user-friendly designs in client retention.
Shifting gears to content marketing, Erin discusses the advantages of long-form content and its ability to attract the right audience. Drawing from personal experience, Erin highlights the drawbacks of short-form content and the shift towards more meaningful, thoughtful consumption. The spotlight then turns to nutrition as Erin breaks down the benefits of a high-protein diet for weight loss, athletic performance, and different age groups.
Finally, Erin addresses a listener’s question about the impact of economic downturns and medical-assisted weight loss drugs on health coaching services, emphasizing the importance of understanding the consumer perspective.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Episode Overview:
- 0:00:00 Introduction to Health Coach Radio
- 0:09:19 Time for a website redesign
- 0:11:11 Starting with a basic website, but plan for upgrades
- 0:11:36 Importance of getting started, not perfect website
- 0:13:21 The art and science of blogging
- 0:14:20 The resurgence of blog-like content on the internet
- 0:14:51 Shift from short-form to long-form content in health and wellness
- 0:16:34 Challenges of algorithmic consumption and the need for context
- 0:19:38 Long-form content self-selects ideal audience and filters out non-ideal
- 0:21:57 The power of long-form content creation
- 0:23:50 Step one: writing an article on a granular topic
- 0:24:22 Don't let perfection stop you from taking action
- 0:26:27 Posting and promoting your blog content
- 0:31:01 Creating long-form content: blog post to video
- 0:32:51 Creating multi-media content: video, podcast, and email
- 0:35:01 Leveraging short-form content from long-form videos
- 0:37:01 Embracing long-form content strategy for health consumers
- 0:39:09 Exploring the impact of weight loss drugs on health coaching
Connect with Erin at:
- Submit your questions to hello@primalhealthcoach.com
- Website: https://www.eatsimple.ca
- Instagram: @eat.simple.erin
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
