Rebecca Tracey is a marketing coach who works with health and life coaches. In this conversation, we scale all the way back to the brass tacks of marketing yourself.
Rebecca says that the good news is - the basics still work! So stop trying to go viral on TikTok and instead spend time getting extremely clear on exactly what kind of expert you are and exactly what kind of problem you solve for whom and how. The tools have changed but the foundational elements of marketing are still true. You must put a clear message in front of your audience.
Rebecca shares her expertise and emphasizes the need for clarity in marketing and engaging beyond social media. She also touches upon niche markets, creating impactful programs, and debunking the misconception of passive income.
We know you will take a lot away from this frank and filterless conversation with reassuring Rebecca Tracey.
To learn how to become a health coach or to up-level your skills and credentials as a health coach, visit primalhealthcoach.com.
Episode Overview:
- 0:00:00 Getting clear on your expertise and target audience
- 0:01:21 Starting the journey as a health coach and marketer
- 0:04:10 Transitioning to a business and marketing coach for health and life coaches
- 0:07:06 The frustrations of relying solely on social media for business
- 0:10:35 Importance of finding targeted audiences instead of relying on algorithms
- 0:17:17 Overcoming fear of niche specialization
- 0:20:50 The continuous need for clarity in niche selection
- 0:25:22 Understanding client needs: Initial vs. post-transformation statements
- 0:28:02 Market research: Identifying top obstacles for clients
- 0:31:13 Women's strength: A different path to fitness
- 0:32:08 Creating bite-sized programs for busy moms
- 0:40:04 Coaching sessions: the importance of covering broad strokes and the onus on clients.
- 0:43:09 Getting in front of targeted audiences for effective marketing.
- 0:47:45 Referral-based businesses in the era of organic growth decline.
- 0:55:47 Disappointing results from Facebook ads
Connect with Rebecca at:
- Website: theuncagedlife.com
- Instagram: @theuncagedlife
- Facebook: TheUncagedLife
- Instagram (personal): @rebeccatracey
Listen via the player below, or subscribe in iTunes or your preferred podcast streaming service.
