Done-for-you health coaching programs, primal approved and proven effective.

PrimalPro™ provides health coaches with ready-to-use coaching programs and their very own customizable app to deliver them. With built-in tools for communication, progress tracking, and community building, it's everything you need to engage and motivate your clients.

How It Works

Structured 12-Week and 21-Day Programs

Deliver a comprehensive 12-week health coaching program or a short-term 21-day challenge to your clients, featuring daily lessons, engaging activities, and effective progress tracking.

Seamless Communication

Use in-app messaging to communicate with clients effortlessly, ensuring all interactions are organized and easily accessible in one place.

Client Monitoring

Track compliance and key metrics through measurements and progress photos, allowing you to monitor client success and adjust as needed.

Tailored Experience

Customize the program to align with each client’s specific needs and goals for a personalized coaching journey that maximizes results.

Extensive Resource Library

Access a pre-loaded library of over 1,200 exercises and brand-neutral animated videos, providing a wealth of resources to enhance your coaching sessions.

Community Engagement

Foster a supportive community by inviting clients to interact, share recipes, and celebrate milestones, creating a sense of belonging and motivation.

What You Get

Instant Access to Proven Programs

Once you enroll, you'll receive two done-for-you programs, a 21-day challenge and a 12-week coaching program to use with clients, so you can start coaching clients right away without the hassle of program development.

Customizable Coaching App

You get your very own, fully customizable coaching app that you can brand with your logo and colors for a professional look that aligns with your business identity.

Ongoing Support and Training

An online course and coaching manual provide step-by-step guidance on how to use the program and app. You’ll be up and running in an afternoon and in the Android and Apple marketplaces within weeks.

Personalized Client Experience

Use the built-in tools to tailor the coaching journey to each client’s unique needs, fostering a supportive environment that encourages lasting change and accountability.

Kickstart Your Coaching Career or
Revamp Your Coaching Business

With PrimalPro™, powered by your choice of Coach Catalyst and Practice Better, you can focus on what you do best—coaching—while we provide the structure and support your business needs to thrive.

Coaching Programs for Any Client Ready to Try the Primal Approach

We took everything that makes the primal approach so effective and embedded it into two step-by-step coaching programs built on the most research-supported ways to eat, sleep, move, and live. It’s just the right mix of cognitive-behavioral therapy (CBT), mindfulness tools, and goal-setting strategies to help your clients make healthy changes that stick.

Pre-written Lessons and Messages

Your coaching clients receive daily lessons with actionable tips for losing weight, gaining strength and energy, sleeping better, managing stress, and other wellness ambitions. We’ve also included a simple system for goal setting and progress tracking on all things health—sleep, movement, diet, and more. It makes it easy to keep your clients accountable between coaching sessions and provides a framework for going deeper into individual aspirations.

Worksheets and Reference Guides

As a PrimalPro licensee you get your pick of turnkey resources to use with your clients. Pass on the knowledge with worksheets and activities like:

  • The 10 Primal Laws

  • The 5 Whys Technique

  • Primal-Approved Lists

  • Primal-Friendly Swaps

  • Smart Goals Activity

  • Values Inventory Sheet

  • Intermittent Fasting Styles Simplified

In-App Text Messaging

PrimalPro™ makes managing communications with your clients simple with in-app messaging. You can send text, audio, video, and attachments as individual messages or as personalized bulk messages and can schedule messages in advance or send them in real time.

Fully Customizable

You can use the program as is, fully plug and play, or you can edit and personalize it however you see fit. No technical skills necessary.

Membership Benefits

Your annual membership fee includes ongoing access to the 12-week and 21-day coaching programs, as well as any future versions of the program, including updates to the online course and resources.

What Clients Are Saying

I hopped onto the PrimalPro program immediately! Where else can you get a complete done-for-you program that can be delivered to your clients in bite sized chunks every day on their phone! This program is way better than a series of videos. There are simple action steps for clients to take each day and accountability tracking for us coaches. My clients like the daily reminders and it gives me better follow-up focus on our coaching calls.

- HERB

I asked myself a couple of questions before I purchased [PrimalPro]:
1. Will writing a 3-month program cost me more than $1,000 in time.
2. How long to recover the cost of it.
The answer to #1 is a resounding Yes.
The answer to #2 is one client.
Given that I did it do I regret the decision? No.

- BILL SIAS

I purchased and am reading through the lessons (haven’t run anyone through it yet) - I’m so happy with it so far. So much of it is what I would have wanted to write - but said so much better and much more succinctly than I would have. I love the way the education pieces are broken into bite-size chunks so it’s not overwhelming, and there’s a big focus on the “how” and habit change which is what I find clients really need. I think the messaging and accountability aspects are super helpful and love that Coach Catalyst has a community option since I’m finding so many people wanting to veer away from Facebook. I’m really excited to get started running clients through this program!

- kristen duckett

I enrolled as a brand new health coach with no paying clients. PrimalPro has given me the template to flesh out my own Primal Personal and Planetary health coaching with much less work. I now have the confidence to enroll my first clients and hit the ground running as I really wanted an online learning platform for clients ahead of launch. If I weren't wanting to expand the material to cover environmental stewardship it would just have been a case of re-recording the audios (as great as Erin is) and getting the colours on brand. The Coach Catalyst platform makes it easy to add my own complimentary lessons to the PrimalPro template in an intuitive way. This will serve both me and my clients very well, I am sure!

- Jake Mahal

This is amazing for someone like myself who is a new coach!! I can’t even imagine how long it would have taken me to put this all together!

- SHERRI

Frequently Asked Questions

How does the licensing agreement work?

As a licensee of PrimalPro™ you have the right to edit, adapt, and use the 12-week coaching program in your health coaching practice. You will be prompted to sign a licensing agreement once you gain access to the online course. You can view the licensing agreement here.

How much is the licensing fee?

$995 for the first year and $495 for continued access and use of the program in subsequent years, auto-billed each year.

What are the additional fees?

The PrimalPro 12-Week Coaching Program is easy to download directly into two different coaching platforms. Take your pick between Coach Catalyst and Practice Better.

Third-party Coach Catalyst charges their own fees for access to their software platform. You can sign up for a free trial here. Further pricing details can be found here.

Third-party Practice Better charges their own fees as well. Pricing information can be found here

What should I call my program?

PrimalPro™ is the name of this licensed program and is not to be used as the name of the 12-week coaching program you use in your practice with your clients. We encourage you to name the program (and the app if you choose to custom brand it) the name of your coaching business, or otherwise come up with a creative and unique name for your program. Per the licensing agreement terms, and to avoid marketplace confusion, names that use the term “Primal,” including “myPrimalCoach,” “PrimalPro,” and similar are prohibited. 

What is your refund policy?

We offer a no-questions-asked 7-day money-back guarantee.

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