When it comes to stunning health coaching websites, we’ve covered categories like fitness, primal, nutrition, and wellness so far in this series. And now, with the trend of mental health coaching on the rise, it’s time to feature sites from some of the coaches who’ve caught our attention.
Notice what feeling the images and brand choices portray, and how clear their messaging is. If you only have a few seconds to hook a new visitor, you’d better make it count. Get ready to be inspired, coaches!
1. DeeplyLiving.com
At a Glance:
- Laurissa’s primary image instantly portrays “deeply living.” The images throughout her website are so emotive.
- She calls herself a Mindset & Fulfillment Coach, which is a creative enough to set her apart and is easily understood at first glance.
- Notice how her pop-ups and freebies are all geared towards anxiety and relaxing from overwhelm, which is what her ICA needs.
- I like how she added testimonials to the sidebar that can be seen on any page of her site.
What Makes it Special:
- Her mental health blog consists of vlogs, AKA video blog posts. Click on her blog sub-menu and notice the categories: mental health, meditation, online mental health resources, and books she recommends.
- Her FAQ page answers common questions like “What’s the difference between a therapist and a life coach?” and “What does the free 30-minute consult consist of?”
- Laurissa daringly shares her story about battling anxiety and depression, and how, from there, she climbed out of hopelessness with a passion for her new life purpose: to coach others through the same experience.
- Leveraging her love of travel to meet the needs of her ICA, Laurissa offers services as a Travel Coach, helping people who feel overwhelmed about where to start plan a trip, so that she does the planning and “they can just get excited about it!!”
2. AnyaPerry.com
At a Glance:
- Anya’s opening image and headline are spot-on, portraying her in a peaceful, connected state—while the headline asks, “Chronically stressed and exhausted?” Be sure to check out all of her images, they’re envy-inducing!
- Her Freebie is “50 simple and effective ways to relieve stress and anxiety with ease,” which visitors are directed to throughout the site.
- Right below the fold, you get to know Anya in two sentences, as well as her mission: “to help ambitious women like you overcome stress, exhaustion, and overwhelm so you can experience balance, joy, and peace in your life without giving up on your ultimate goals.”
- Anya features 3 coaching services on her home page: 1:1 Coaching, Group Programs, and Intensives—which she describes as “One of my most popular offers for ambitious and independent leaders.”
What Makes it Special:
- I felt so inspired by Anya’s Group Programs page because she does a great job telling people what to expect, and it comes to life with video testimonials and Facebook screenshots.
- Her 1:1 coaching package includes a “post-completion” coaching call (within 6 months). That’s a great way to follow-up with clients, give them added accountability, and possibly re-enroll a former client.
- Brilliant! Anya offers a fast-acting bonus for 1:1 coaching—Sign up within 48 hours of applying and get an additional session with an extra month of coaching support. This creates a sense of urgency and prevents clients from dropping off after consultations.
- Anya came up with a clever name for consultation calls: Clarity Calls. On her About page, she invites people to a Clarity Call and embeds a booking calendar (with Acuity), which means less obstacles for an eager visitor.
3. KellyKristinTraining.com
At a Glance:
- It’s very clear right away what Kelly specializes in, who she helps, and with what problem. “I help women who have been in toxic relationships break the cycle, heal, love themselves and experience the love and life they deserve…”
- Right below the fold she demonstrates industry proof, “Kelly has been named one of the ‘Top 10 Female Life Coaches in 2021’ by Yahoo! Finance.”
- Her 3 coaching offers are right on the home page. 1:1 Coaching, DIY and Workshops, and Single Sessions with her signature “Rapid Transformation” process.
What Makes it Special:
- Kelly is clearly a veteran…if you keep scrolling you’ll see she has a podcast with over 100 episodes, a YouTube channel, and she published a book, The Call to Rise: A Guide to Healing and Becoming the Powerful Woman You Are Meant to Be.
- Kelly wisely repurposed her YouTube videos on her blog, embedding each YouTube video as its own blog post.
- On her 1:1 coaching page, she shares a bulleted list titled “This is for the woman who”—followed by bulleted descriptions like—“Is tired of pretending everything is ‘fine’…Wants to end the cycle of toxic relationships…”
- I love how Kelly explains, under the FAQs, that you have to be ready to sign up for coaching, as well as why she charges for the first session, and what to do if you’re not ready.
4. ManUpLifeCoaching.com
At a Glance:
- His branding is on point. Between the language he uses, the simple dark color scheme, and the brand name itself, I’m digging the clarity.
- It’s clear where Dennis wants visitors to navigate >> “Schedule your free strategy session now.”
- Smart move putting a video below the fold where Dennis answers the question: What is Man-UP! Life Coaching?
- The scrolling home page has distinct sections with simple lines and black/white aesthetics. This helps keep visitors’ attention longer.
What Makes it Special:
- Man-UP! Life Coaching has its own system (image above) “based on science-backed methodologies for restructuring the brain’s cognitive functions.” This is a great way to legitimize your brand and instill trust in your visitors.
- How cool is it that Dennis has a co-coach working under his brand now, and who is also a Man-UP! Life Coaching success story? That’s the ultimate testimonial, a client with a transformational story who converts to a coach working as Dennis’ protégé.
- His client stories and testimonials are provided in video format with a distinct graphic design aesthetic that works great with his branding.
- Dennis embedded his Strategy Session intake form on the home page, which helps visitors take action even quicker.
5. RawBeauty.Co
At a Glance:
- You can tell this is much more than a coaching business; it’s a complete brand that makes visitors want to explore.
- Right below the fold are some of her featured podcast episodes, and all of the topics relate to self-love and anxiety.
- The About page starts with a clear message: “Raw Beauty Co. is dedicated to helping women live from a place of self love,” followed by the company vision and manifesto phrases like “We imagine a world full of women living their most authentic lives.”
- There’s a lot to see on this website, but it’s organized in such a way that feels calm, organized, and enjoyable to navigate.
What Makes it Special:
- Throughout the site, you get to know Erin, the founder, and her many teammates. Everyone is introduced or featured, which gives this big brand a personable quality.
- Under the Coaching tab you’ll find a Free Webinar, which leads curious visitors through a series of questions to consider if the free webinar is right for them. This is a great way to build trust with new followers.
- Raw Beauty Co. gives back: Raw Beauty Talks Society was founded “to raise funds and provide mentorship for organizations and initiatives that give girls and boys the super powers of self-esteem, confidence, personal growth and media literacy.”
- The brand comes to life even more when you check out their Shop page for all sorts of brand-cohesive items that speak to the interests of their ideal client.
- Visit the 1:1 Coaching page and you’ll see Erin embedded the booking calendar (using Calendly) and intake form right onto the page—which means it’s easier for visitors to act on an instinct.
Feeling inspired by these 5 stellar websites? Get ready to step up your website game with the help of our pro tips website guide here. And if you’re in love with your current site, perhaps it’s time to boost your SEO so that your own stunning health coaching website gets noticed.
